Sony says "efficient" AI tools will lead to even more games flooding the market

Anyone following the modern game industry knows that easy-to-use game engines and the accelerating shift to digital distribution have helped enable a massive increase in the quantity of commercial games released each year, both on console storefronts and especially on Steam. Now, Sony Interactive Entertainment President and CEO Hideaki Nishino says we should expect the rate of new game releases to accelerate even faster as new AI development tools make it easier for developers big and small to pursue new projects efficiently.

In a presentation to investors on Friday, Nishino noted that Sony "expect[s] to see a meaningful increase in the volume and diversity of content available to players" in the near future. That increase is the inevitable result of AI development tools that are "lowering barriers to creation, accelerating development cycles, and enabling more creators to enter the market," he said.

By way of evidence, Nishino cited Sony's first-party game development efforts. Gamemakers inside Sony are already using AI tools to "automat[e] repetitive workflows" in areas like quality assurance, 3D modeling, and animation, he said.

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