Amazon Drops ‘Rufus’ Branding on Shopping Chatbot, Adds AI in Search
Mirrored from The Information — AI for archival readability. Support the source by reading on the original site.
Amazon is rebranding its Rufus chatbot to Alexa for Shopping, the company said on Wednesday. Amazon first announced an AI-powered chatbot for shoppers called Rufus in early 2024. A year later, Amazon launched Alexa+, the large language model-enhanced version of its decade plus-old assistant.
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