Meta Plans to Launch ‘Hatch’ AI Agent Platform in Coming Weeks

Meta Platforms plans to launch its consumer version of the OpenClaw AI agent, dubbed Hatch internally, as soon as the next several weeks and is targeting October for its latest AI model, called Watermelon, according to internal documents reviewed by The Information.

Hatch is part of Meta Chief Executive Mark Zuckerberg’s ambitions to monetize the company’s enormous AI investments and diversify its revenue streams beyond advertising. Meta has considered a tiered pricing system, as The Information previously reported, including charging up to $199.99 for a premium monthly subscription for the product that would include higher usage limits.